For instance, music artists Jay-Z (Sean Carter) and Beyonce (Beyoncé Knowles-Carter) have demonstrated investing in three key areas that stand out to me:

Their personal brands (Jay-Z and Beyonce have delved into politics, Hillary Clinton 2016 campaign)
Business (Equity positions in D’Usse for Jay-Z)
Intellectual Property, i.e. (Tidal and more)