• Sunday, July 6 · 3:00 – 6:00pm

3:00 PM – 3:30 PM — Welcome & Introductions

• Welcome attendees (in-person & virtual)

• Introduce yourself & Sebastian

• Overview of the event & goals for today

• Introduce Magnitax®, what we do, and how we help small businesses

• Overview of WhoIsDésir® Academy and its mission

• Introduction to Xero and how it empowers businesses

• Announce:
  • Merchandise available for purchase (T-shirts, etc.)

  • One lucky attendee will win a swag bag + Freehold gift card

3:30 PM – 4:00 PM — SICC School Overview

• Present the SICC School hosted by WhoIsDésir® Academy

• Explain what SICC stands for and how it supports entrepreneurs & creators

• Share highlights of the upcoming July 26–27 SICC School (Miami & virtual) event

• Mention the $2,500 investment to launch a business in Miami from scratch

4:00 PM – 4:30 PM — Xero Certification & Small Business Tools

• Sebastian introduces Xero in-depth

• Discuss Xero Certification opportunities for interns & small business owners

• Explain subscription fees & what’s included

• Showcase examples of how Xero helps businesses stay organized & compliant

4:30 PM – 5:00 PM — Quick Budget Workshop: Dining Out on a Business Budget

• Walk through how to budget meals at restaurants as business expenses

• Use IRS tax code guidelines to show what is deductible & how to document it

• Share tips on tracking & maximizing deductions legally

5:00 PM – 5:30 PM — Business Model Workshop for Content Creators

• Guide attendees through creating a business model that monetizes their personal brand

• Focus: How to monetize without sponsorships

• Present two versions:
  • Free Version: Recorded session, distributed afterward

  • Paid Version: Live, interactive session with templates & personalized feedback

5:30 PM – 6:00 PM — Closing & Next Steps

• Re-introduce SICC School (July 26–27)
  • Virtual & in-person in Miami

  • $2,500 to build a business from scratch

• Open Q&A

• Encourage attendees to purchase merch, connect with you & Sebastian

Thank everyone & share how to register for SICC School & future workshops