3:00 PM – 3:30 PM — Welcome & Introductions
- Welcome attendees (in-person & virtual)
- Introduce yourself & Sebastian
- Overview of the event & goals for today
- Introduce Magnitax®, what we do, and how we help small businesses
- Overview of WhoIsDésir® Academy and its mission
- Introduction to Xero and how it empowers businesses
- Announce:
- Merchandise available for purchase (T-shirts, etc.)
- One lucky attendee will win a swag bag + Freehold gift card
3:30 PM – 4:00 PM — SICC School Overview
- Present the SICC School hosted by WhoIsDésir® Academy
- Explain what SICC stands for and how it supports entrepreneurs & creators
- Share highlights of the upcoming July 26–27 SICC School (Miami & virtual) event
- Mention the $2,500 investment to launch a business in Miami from scratch
4:00 PM – 4:30 PM — Xero Certification & Small Business Tools
- Sebastian introduces Xero in-depth
- Discuss Xero Certification opportunities for interns & small business owners
- Explain subscription fees & what’s included
- Showcase examples of how Xero helps businesses stay organized & compliant
4:30 PM – 5:00 PM — Quick Budget Workshop: Dining Out on a Business Budget
- Walk through how to budget meals at restaurants as business expenses
- Use IRS tax code guidelines to show what is deductible & how to document it
- Share tips on tracking & maximizing deductions legally
5:00 PM – 5:30 PM — Business Model Workshop for Content Creators
- Guide attendees through creating a business model that monetizes their personal brand
- Focus: How to monetize without sponsorships
- Present two versions:
- Free Version: Recorded session, distributed afterward
- Paid Version: Live, interactive session with templates & personalized feedback
5:30 PM – 6:00 PM — Closing & Next Steps
- Re-introduce SICC School (July 26–27)
- Virtual & in-person in Miami
- $2,500 to build a business from scratch
- Open Q&A
- Encourage attendees to purchase merch, connect with you & Sebastian
Thank everyone & share how to register for SICC School & future workshops
